Adobe Integration Checklist
This is a simple, but not exhaustive, checklist of what to think about when it comes to integrating your Adobe products. It’s split out based on each product, so there’s a bit of repetition, but I wanted to make it easy regardless of what your product focus is
#1 AEM
Launch Integration
- create an IMS configuration using Adobe I/O, which then means you can link your AEM instance with your Launch property
Target Integrations
- create Experience Fragments in AEM, which can then be utilised directly via the Target VEC
- connect Assets with Target via Scene7, allowing for use of content in Target activities
- integration with Target to allow for activities to be run entirely within the AEM UI
Campaign Integration
- create Campaign Templates in AEM, which can be used as delivery templates in Campaign
#2 Analytics
Audience Manager
- server-side forwarding pushes Analytics hits into AAM
Core Service
- complex Analytics segments can be shared with other products for activation purposes
- raw hit data can be used to create segments, which can be consumed by other Adobe products for next page personalisation
Campaign
- the Triggers service lets you trigger Campaign activities based on user behaviour tracked in Analytics
#3 Target
Analytics
- utilise Analytics 4 Target to provide maximum flexibility in terms of reporting on activity performance
#4 Campaign
Analytics
- share Campaign KPIs with Analytics through a simple workflow
- include declaredID in e-mail links to create a more holistic view of the customer
Core Service
- share Campaign data with other Adobe products via Customer Attributes
#5 Audience Manager
Analytics
- share data back with Analytics via Report Suite destinations
Target
- server-side forwarding integration allows for data to be utilised by Target
Needless to say, there are a lot more integrations that are available, particularly when you start to consider the extensibility that Adobe IO Runtime (Project Firefly) gives Adobe customers. That said, this should serve as a useful list so that you can make sure that you’re getting the full value out of your Adobe stack.
